Legendary Herbs’ mission is to enhance the clinical application of Chinese medicine by providing practitioners with educational resources as well as the best products and prices in the industry. We are working to accomplish our mission through the dissemination of educational materials as well as the distribution of carefully selected products, and we are actively involved in a variety of professional organizations and programs to support practitioners.

Our founder, Eric Brand, is a practitioner, author, and lecturer in the field of Chinese medicine, and his passion for herbs and his fluency in the Chinese language have allowed him to cultivate world-class connections in the field of Chinese herbal pharmacy.  Eric brings these connections directly to the consumer, virtually eliminating the costly markups of multiple tiers of middlemen while ensuring access to a level of quality and authenticity that is rarely encountered in the marketplace.

As herbal pharmacy is a specialty field within Chinese medicine, many practitioners trained in standard clinical medicine lack a comprehensive understanding of issues relating to herbal identity and quality discernment. We at Legendary Herbs believe that we can promote knowledge of herbal quality by bringing premium products to the American market while teaching Western practitioners about the qualities they should assess in any given product.

We have a special interest in premium ginseng, cultivated cordyceps, and granule extracts, and our website has many articles for practitioners seeking to expand their knowledge of these products. Additionally, Legendary Herbs uses connections with manufacturers and first-tier wholesalers to provide commercial enterprises with services related to private label products (OEM manufacturing) and sourcing raw materials from China.

A key priority for Legendary Herbs is practitioner education. We use our website to promote knowledge acquisition by hosting a variety of free articles and offering book deals from our friends at Paradigm Publications.  We also cooperate with Blue Poppy Enterprises, and we have links to their great research articles and blog as well.

Legendary Herbs consists of two people, Eric Brand and his father Charlie.  Eric is  a fluent Chinese speaker and an instructor and practitioner of Chinese medicine. He has published two books on herbal medicine and lectures frequently on issues such as the clinical use of granule extracts, herbal authentication, and Chinese medical terminology.

We feel that is important to work with manufacturers that make important contributions to scientific knowledge and research. The increased acceptance of Chinese medicine in the West depends upon an ever-increasing evidence base that shows the safety and efficacy of Chinese medicine, and we are actively involved in conducting our own research in addition to translating Chinese research articles for the Western community.

Finally, Legendary Herbs believes it is important to support the practitioner community. We recognize the critical role that practitioners have in providing excellent and affordable health care. Practitioners are responsible for selecting the best herbs for their pharmacy, and must establish a correct diagnosis, treatment plan, and professional relationship with the patient. In the interest of the patients as well as the practitioners, Legendary Herbs is dedicated to providing the practitioner community with the products, customer service and support needed to help manage their practice.

About our founder: Eric Brand, MS, L.Ac.

A graduate of the Pacific College of Oriental Medicine, Eric is a fluent Chinese speaker with extensive experience studying in mainland China and Taiwan. Eric completed a prolonged internship at Chang Gung Memorial Hospital in Taiwan, and he has participated in numerous projects related to Chinese medical translation, NIH research, and TCM politics. He is the co-author of the Concise Chinese Materia Medica and an upcoming clinical handbook on granules, and he has edited a variety of modern and classical texts.

Eric has a passion for Chinese medical pharmacy, and he travels extensively to study with experts in the field of herbal authentication and quality discernment. Eric works at Blue Poppy Enterprises as an author, lecturer, and herbal medicine and product sourcing specialist, and in the past he has worked as an instructor and clinical supervisor at the Pacific College of Oriental Medicine in San Diego, California. Eric is a TCM advisor to the American Herbal Pharmacopoeia and the Co-Chair of International Affairs for the AAAOM, and he constantly has too much on his plate on both sides of the Pacific Ocean.

About Our Customer Service and Logistics Hero: Charlie Brand

Legendary Herbs is a father-son endeavor, and Charlie Brand is the man behind the scenes who makes our customer service truly exceptional.  Charlie knows each of our customers on a first name basis and he is universally adored for his friendly demeanor and prompt responses.  With the exception of the donations that we try to spare for worthy causes such as Mindful Medicine Worldwide, 100% of all of our profits go directly towards supporting Charlie's retirement and Eric's constant quest to immerse himself in herbs and books.